An experienced creative leader and true brand champion with over 10 years experience in global fashion and beauty head office, having headed up in-house brand, content and social media strategy for brands including The White Company, Soap & Glory, Models Own, Stella & Dot, Glossybox and most profoundly, Charlotte Tilbury. I'm currently a Freelance Brand, Social & Creative Content Director, working with brands and agencies to provide clear brand and content strategy, social media strategy, creative content and direction, brand TOV and copy.
Clients past and present: REN Skincare, Ballymore, Crabtree & Evelyn, ColorProof, Nails Inc, Heist Studios, Estella Bartlett, Superdrug, Evarae, Trinny London, Fresh Films, Smack Agency, JSR Agency, Agency Space, Lynx, Models Own, The Braid Bar, Beautonomy, Bouclème, Ogilvy (Unilever, Dove),Wunderman & M.A.C Cosmetics (pitch), AYS (Radley London), 20ten Creative, BYBI Beauty.
I’ve always been a passionate advocate for diversity, feminism and inclusion, both in and out of the workplace. In 2019, I co-founded La Norme Beauty, a new online platform promoting positive inclusion and diversity across beauty and beyond. La Norme has one simple belief: no woman (or man) should ever be made to feel like they’re not ‘normal’. Because the glorious truth is: THERE’S NO SUCH THING AS NORMAL, WE ARE ALL LA NORME.
I also work alongside my partner Jo Wallace, to run her popular passion-project, Good Girls Eat Dinner, which provides kick-ass, female creative role models across the creative industries. Past venues include The Club at The Ivy, the top of the Gherkin (Searcys), The Kings Head Members Club and Soho House. Past speakers have included: Lisa Smosarski, Cathy Newman, Trinny Woodall, Alison Jackson, Sara Pope, Helen Pankhurst and many more. Check it out and book tickets here: www.goodgirlseatdinner.com.
As part of Charlotte Tilbury's founding team, I created the global social, communication and digital content strategy for one of the most dynamic beauty presences on social media today. In 2015 GLAMOUR magazine and the Los Angeles Times named Charlotte Tilbury one of the best Beauty accounts to follow on Instagram.
In 2017, whilst consulting for the global cosmetics and accessories brand, Models Own, I was offered the role of Global Brand & Creative Director. With a clear vision, I worked relentlessly to take the global brand identity to the next level having, amongst other things, overhauled the brand and communication strategy, reinvigorated the approach across social media, PR and influencer partnerships and, most importantly ensured excellence across all new product launches.
In 2013, I kicked off Soap & Glory's global social media strategy. I more than tripled the Facebook following on the global page (+400%) with over 1,000,000 'Likes'. Grew Twitter (+135%) to 45,000 and increased Instagram from 6,000 to 41,000 (+583%). I also managed the social media HSN TV launch.
In February 2014, BeautyHigh.com named Soap & Glory one of its 50 best beauty brands to follow on Social Media. Following a string of successful marketing and social campaigns, I was invited to talk at the Annual Beauty Trends & Innovations Conference in London and I have also run a series of Social Media training sessions for users of all levels.
In the Autumn of 2011, I created, launched and managed The White Company’s first ever online fashion and home editorial features section ‘Inspire Me'. This content project expanded the website's online brand potential and allowed The White Company to be seen as an inspirational online destination.
My full CV can be viewed here https://www.linkedin.com/in/sophieblowfield/.
If you would like to work with me please contact me directly at email@example.com