CHARLOTTE TILBURY | #MAKEUPYOURDESTINY SOCIAL MEDIA & PR CAMPAIGN
In 2014, Sophie managed the #MakeupYourDestiny social media campaign created for Charlotte Tilbury. The campaign kicked off with user generated content from personalities including Kate Moss, Rachel Zoe, Tanya Burr, Poppy Delevingne and Liberty Ross. Charlotte Tilbury kicked the campaign off with a YouTube video that went viral, the finale was the hugely successful #MakeUpYourDestiny event, held at the Grove LA, which launched Charlotte in the US.
CHARLOTTE TILBURY | EXPERIENTIAL MARKETING CAMPAIGN
As part of launching the brand in America, during NYFW 2014, Sophie created the first LIVE Instagram Treasure Hunt across New York City. Charlotte Tilbury followers had to follow clues on the social channels to find #TeamTilbury and win Charlotte Tilbury product! This grew the Instagram following by 15k and further engaged and grew a loyal US audience at the time of launch.
HEIST STUDIOS | SOCIAL MEDIA STRATEGY + INTEGRATED CAMPAIGNS
In 2016, Sophie was hired as a Freelance Director of Social Media Community & Innovation for the inclusive, empowering and innovative hosiery brand - Heist Studios. Unimpressed with how the underwear industry portrayed women, the founders at Heist Studios set out to challenge the competition and create not just a brand, but a movement. The main brief was to define, create and execute integrated strategies to drive customer acquisition, brand awareness and engagement, through community building, key influencer relationships, product testing and PR and social channel management. Working closely with the Creative Director, Sophie also ideated creative digital campaigns (#HeistCelebrates) and content, which pushed the brands mission of - ‘Pushing the boundaries of product design, but made for the every-day female’.
EVARAE | SOCIAL INFLUENCER STRATEGY
In 2016, Sophie created the social influencer strategy for Evarae, a new luxury Resortwear brand that launched in Spring 2017. The main focus was to launch Evarae with a strong influencer marketing plan, to ensure that the luxurious swimwear brand was seen on the right, carefully selected group of influencers. The influencer reach-out was a huge success, with the bikini's being worn by Millie Mackintosh, Rosie Fortescue, Brooklyn Kelly and Louise Roe. To showcase the launch, Sophie co-managed a private breakfast at The Hari London with attendees including Amber Le Bon, Tessa Packard and Lady Kitty Spencer.
REN SKINCARE | NEW PRODUCT LAUNCH CAMPAIGN
In 2017, Sophie was given a brief to create social media assets for REN's new Evercalm product range that would fit seamlessly with their current social meia campaigns and content. Working in collaboration with the in-house graphic designer, Sophie created a set of images, along with social media copy for the#skinzenin10 campaign. Following this, REN commissioned Sophie to create a 360 social media brand strategy which included social influencer engagement, strategy per channel and recommendations based on social insights and analytics.
NAILS INC | LONDON FASHION WEEK STRATEGY
In 2017 Sophie was bought in as a strategic social consultant for the world's leading nail brand - Nails Inc. Sophie managed multiple campaigns and partnerships, including partnering with Appleyard and Abbott Lyon watches. For London Fashion Week, Sophie managed the flow of London Fashion Week content across digital which featured content from ERDEM, Charlotte Simone, Shrimps and ASHISH. Sophie also covered the Glamour Magazine Beauty Festival in March 2017, in which Nails Inc had a pop up beauty station.
GLOSSYBOX UK | #WOMENINSPIRE SOCIAL CAMPAIGN
With a mission to bring social responsibility to the GLOSSYBOX brand, in 2016 Sophie created the social media campaign #WomenInspire. Fans had to share which women in their lives had inspired them. The mechanic was simple but effective. Fans had to follow @glossyboxuk, and post a picture of a woman that inspired them using the hashtag #WomenInspire and tagging @glossyboxuk so their nomination could be entered to WIN a spa trip from spabreaks.com.
GLOSSYBOX UK | 12 DAYS OF CHRISTMAS SOCIAL CAMPAIGN
For Christmas 2015, Sophie created the 12 Days of Christmas Giveaway. Collaborating with brands such as Too Faced, Urban Decay and Real Techniques, fans could win a bundle of beauty treats each day.
BALLYMORE | SOCIAL MEDIA RE-BRAND + STRATEGY
In 2016, Sophie created the social media strategy and social feeds for luxury property developer, Ballymore. The mission was to re-brand the developers vast and varied experience as pioneers of some of Europe’s largest regeneration developments across digital. A key and fundamental part of this project was to develop and manage the overall strategy for the Ballymore social and digital platforms, which included Embassy Gardens, Wardian London and London City Island. Projects included covering and creating content at all events, such as the London City Island Launch with the English National Ballet and the Hemsley + Hemsley cookery workshops. I also to played a key role in the re-branding of Embassy Gardens marketing and PR strategy.
COLORPROOF | LONDON FASHION WEEK LAUNCH SOCIAL CAMPAIGN
In September 2016, Sophie was approached to launch the ColorProof brand on social media - with a strong London Fashion Week launch strategy in association with fashion designers VIN AND OMI. To launch ColorProof on Instagram a week long countdown was created to build up hype and reach prior to London Fashion week. Following this a strong strategy and content calendar process was implemented to create content pre and post the show, to establish the brand as a leading colour care line in the UK and rest of world.