Founder Sophie Blowfield is a Global Brand and Beauty Consultant with over 15 years experience building and leading luxury and beauty brand strategies. She is currently based in Los Angeles, having spent the first 15 years of her career in London. Throughout her career she has worked with some of the most groundbreaking beauty founders in the industry including Marcia Kilgore, Trinny Woodall, Lisa Eldridge and Charlotte Tilbury. Sophie has been responsible for global strategies and creative content for brands including Charlotte Tilbury, La Perla, Coty, 111SKIN, L’Oréal, Trinny London, By Terry and MAC Cosmetics.
Undoubtedly a career highlight, Sophie was part of the Charlotte Tilbury Beauty founding team, responsible for creating, launching and heading up the global social media strategy and online presence for one of the most dynamic beauty personalities on social media today. Under Sophie’s global social and marketing strategies, the company saw explosive growth. Glamour Magazine, British Vogue and The Los Angeles Times named Charlotte Tilbury the best Beauty account to follow on social media.
Now as a leading Consultant in the industry, Sophie works with a range of brands and agencies, big and small, across the whole social media, creative and brand content and digital spectrum at all points of the process - across lifestyle, fashion, and beauty. Sophie’s broad skillset covers social and brand strategy, activations, creative campaign strategy and ideation, influencer marketing, content strategy, rebranding and copywriting. Her experience ranges from working in-house, heading up and working with teams, to remote problem solving across multiple projects. The consultancy covers a range of skillsets across projects to offer a wider range of services, from brand style guides, email marketing, studio photography and digital content which Sophie oversees and creatively directs.
Sophie also regularly takes part in global roundtables and consults for many of the world's largest beauty and lifestyle companies on everything from NPD, D&I, branding and activations.
Get in touch: sophieblowfieldltd@gmail.com
Client Experience:
Charlotte Tilbury, The White Company, Soap & Glory, REN Skincare, Ballymore, Crabtree & Evelyn, ColorProof, Nails Inc, Heist Studios, Estella Bartlett, Superdrug, Evarae, Trinny London, Fresh Films, Smack Agency, JSR Agency, Agency Space, Lynx, Models Own, The Braid Bar, Beautonomy, Bouclème, Ogilvy (Unilever, Dove),Wunderman & M.A.C Cosmetics, Adjust Your Set,Radley London, 20Ten Creative, BYBI Beauty, By Terry,The Body Shop, La Perla, L’Oréal (Kiehls, Urban Decay, Garnier), Lisa Eldridge, Wasserman (Footlocker), FCB Inferno (BMW, Asahi, Peroni) Acne Creative (George @ Asda), Quiet Storm (Google), Beauty Pie, SEEN Group (Flannels Beauty), Cult LDN+NYC (Diesel, Sally Hansen, Milani Cosmetics), 111SKIN, Engine Group (Apple UK ), Popsa, Tala, Absolut, 4.5.6 Skin, Elta MD.
BRIEF CV
2018-to date
Social Media & Brand Strategy Consultant
Freelance (Various In-House Brands and Agencies)
2017-2018
Global Brand & Creative Director
Models Own
2016-2017
Social Media, Digital & Brand Strategy Consultant
Freelance (Various In-House Brands and Agencies)
2015-2016
Interim Head of Social & Digital Content
Glossybox
2014-2015
Global Head of Social Media & Content
Charlotte Tilbury
2013-2014
Global Social Media Manager
Soap & Glory
2012-2013
Online Brand Manager
Stella & Dot
2010-2012
Online Content Editor
The White Company
2008-2009
Fashion Contributor (Now / Look Magazin)
IPC Media