Founder Sophie Blowfield is a Global Brand and Beauty Consultant with over 15 years experience building and leading luxury and beauty brand strategies. She is currently based in Los Angeles, having spent the first 15 years of her career in London. Throughout her career she has worked with some of the most groundbreaking beauty founders in the industry including Marcia Kilgore, Trinny Woodall, Lisa Eldridge and Charlotte Tilbury. Sophie has been responsible for global strategies and creative content for brands including Charlotte Tilbury, La Perla, Coty, 111SKIN, L’Oréal, Trinny London, By Terry and MAC Cosmetics.

Undoubtedly a career highlight, Sophie was part of the Charlotte Tilbury Beauty founding team, responsible for creating, launching and heading up the global social media strategy and online presence for one of the most dynamic beauty personalities on social media today. Under Sophie’s global social and marketing strategies, the company saw explosive growth. Glamour Magazine, British Vogue and The Los Angeles Times named Charlotte Tilbury the best Beauty account to follow on social media.

Now as a leading Consultant in the industry, Sophie works with a range of brands and agencies, big and small, across the whole social media, creative and brand content and digital spectrum at all points of the process - across lifestyle, fashion, and beauty. Sophie’s broad skillset covers social and brand strategy, activations, creative campaign strategy and ideation, influencer marketing, content strategy, rebranding and copywriting. Her experience ranges from working in-house, heading up and working with teams, to remote problem solving across multiple projects. The consultancy covers a range of skillsets across projects to offer a wider range of services, from brand style guides, email marketing, studio photography and digital content which Sophie oversees and creatively directs.

Sophie also regularly takes part in global roundtables and consults for many of the world's largest beauty and lifestyle companies on everything from NPD, D&I, branding and activations.

Get in touch: sophieblowfieldltd@gmail.com

Client Experience:

Charlotte Tilbury, The White Company, Soap & Glory, REN Skincare, Ballymore, Crabtree & Evelyn, ColorProof, Nails Inc, Heist Studios, Estella Bartlett, Superdrug, Evarae, Trinny London, Fresh Films, Smack Agency, JSR Agency, Agency Space, Lynx, Models Own, The Braid Bar, Beautonomy, Bouclème, Ogilvy (Unilever, Dove),Wunderman & M.A.C Cosmetics, Adjust Your Set,Radley London, 20Ten Creative, BYBI Beauty, By Terry,The Body Shop, La Perla, L’Oréal (Kiehls, Urban Decay, Garnier), Lisa Eldridge, Wasserman (Footlocker), FCB Inferno (BMW, Asahi, Peroni) Acne Creative (George @ Asda), Quiet Storm (Google), Beauty Pie, SEEN Group (Flannels Beauty), Cult LDN+NYC (Diesel, Sally Hansen, Milani Cosmetics), 111SKIN, Engine Group (Apple UK ), Popsa, Tala, Absolut, 4.5.6 Skin, Elta MD.

BRIEF CV

2018-to date

Social Media & Brand Strategy Consultant

Freelance (Various In-House Brands and Agencies) 

2017-2018

Global Brand & Creative Director

Models Own

2016-2017

Social Media, Digital & Brand Strategy Consultant

Freelance (Various In-House Brands and Agencies)

2015-2016

Interim Head of Social & Digital Content

Glossybox  

2014-2015

Global Head of Social Media & Content

Charlotte Tilbury

2013-2014

Global Social Media Manager

 Soap & Glory

2012-2013

Online Brand Manager

Stella & Dot

2010-2012

Online Content Editor

The White Company

2008-2009

Fashion Contributor (Now / Look Magazin)

IPC Media