Founder Sophie Blowfield is a results-driven VP level consultant and the strategist behind explosive brand growth, specialising in global brand, social, influencer, and creative content strategy. With a proven track record of over 15 years working directly with founders, CEOs, CMOs and creative agencies across the world's top lifestyle, beauty and luxury brands including Charlotte Tilbury, L'Oréal, La Perla, 111SKIN, M.A.C Cosmetics, Trinny London, Coty, Alo Yoga and Hourglass Cosmetics.
The brands Sophie has strategically scaled are regularly featured in Forbes, Vogue, Financial Times, The New York Times, Harper's Bazaar, ELLE, Business Insider, Who What Wear, and WWD.
Undoubtedly a career highlight, Sophie was part of the Charlotte Tilbury Beauty founding team, responsible for creating, launching and heading up the global social media strategy and online presence for one of the most dynamic beauty personalities on social media today. Under Sophie's global social and marketing strategies, the company saw explosive growth. Glamour Magazine, British Vogue and The Los Angeles Times named Charlotte Tilbury the best Beauty account to follow on social media.
Currently consulting with global brands and agencies at VP level, Sophie architects dynamic brand, marketing and social strategies, plus influencer marketing and activation-led campaigns that transform emerging brands into industry leaders and scale established brands to new heights.
Sophie regularly contributes beauty thought leadership pieces to Vogue Business and takes part in global roundtables, consulting for many of the world's largest beauty and lifestyle companies on everything from NPD, D&I, branding and activations.
Get in touch: sophieblowfieldltd@gmail.com
Client Experience:
Charlotte Tilbury, The White Company, Soap & Glory, REN Skincare, Ballymore, Crabtree & Evelyn, ColorProof, Nails Inc, Heist Studios, Estella Bartlett, Superdrug, Evarae, Trinny London, Bouclème, Ogilvy (Unilever, Dove),Wunderman & M.A.C Cosmetics, Adjust Your Set,Radley London, 20Ten Creative, BYBI Beauty, By Terry,The Body Shop, La Perla, L’Oréal (Kiehls, Urban Decay, Garnier), Lisa Eldridge, Wasserman (Footlocker), FCB Inferno (BMW, Asahi, Peroni), Quiet Storm (Google), Beauty Pie, SEEN Group (Flannels Beauty), Cult LDN+NYC (Diesel, Sally Hansen, Milani Cosmetics), 111SKIN, Engine Group (Apple UK ), Popsa, TALA Activewear, Absolut, 4.5.6 Skin, Elta MD, Hourglass Cosmetics, Alo Yoga.